Prior to the event, the event organizer promotes the Smartphone Light Show and our Human Video Board app via email blasts and social media so as many people as possible will download the app before they arrive at the venue. Upon arrival at the venue, attendees will find a flyer in their seat or cup holder that explains how to download the app (we include a QR code on the flyer to make it easy) and how the light show works. Those who have not yet downloaded the Human Video Board app can do so when they arrive. Ushers are educated on the process, so they can assist the audience if needed.
The next step is for the audience members to enter their section, row, and seat number on the app. We strongly recommend that a “Pep Squad Captain” get on a LIVE microphone at center court to encourage fans to download the app and enter their seat information. This should be done several times before the Light Show happens. The same “Pep Squad Captain” will ask the audience to open the Human Video Board app a few minutes before the Light Show begins.
Ten minutes before the Light Show begins, we place Audience Leaders with huge cue cards around the venue. The Audience Leaders are on radio headset with our on-site manager.
Thirty seconds before the light show begins, the audience is prompted via the venue’s video screens and the Audience Leaders to tap the “show” button on the app. They have 30 seconds to tap the “show” button before the show begins and all the smartphones are synced together. Ten seconds before the show begins, they are prompted via the venue’s video screens and the Audience Leaders to hold their phone with the screen facing away from them. Shows normally last one minute.